An ice cream brand called Brigham’s Ice Cream quietly changed the name of one of its flavours after social media outrage over the use of a topping called “jimmies.” The woke-o-haram took offence at the term over its potentially racist origins.
Started in New England in 1914, Brigham’s Ice Cream previously included a flavour called “Just Jimmies.”
The term “jimmies” is a New England area word for chocolate sprinkles, but it can also refer to all types of sprinkles. Urban legend would have it that the term has ties to the Jim Crow era because the sprinkles are brown in colour and could possibly be referring specifically to Jim Crow, the protagonist of the minstrel song that has become representative of anti-black racism.
This is not a made up story. It has happened in our midst.
Just to be fair there are other racist, homophobic, sexist ice creams:
- Brownie Battered Spouse
- Fairy Queen
- Dolce de Lecher
- Mint COVID Chip
- Ben & Jerry & Hitler’s
- Rocky Road Rage
- Oreo
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