Sometimes referred to as the iGeneration, Gen Z’s were born between 1996 and 2010. They grew up amidst 9-11, global terrorism, school shootings, the 2008 Financial Crisis, and high unemployment numbers, with smartphones, technology, and social media already at their tiny fingertips re-wiring them into marketing machines. Having grown up in unstable society, Gen Z’s distrust government and consolidated power. They will also be the last majority-white generation in America.
“They are not as impressed with fame — celebrities, athletes, politicians — as are their predecessors, since fame in their lifetime has become rather easy to obtain with social media and reality TV.
“Politically, Generation Z is liberal-moderate with social issues, like support for marriage equality and civil rights, and moderate-conservative with fiscal and security issue.