Why Electric Cars Are Doomed To Failure

With gasoline prices on the rise, it is no surprise that consumers are looking for ways to save on gas.
But for many Americans the answer currently does not mean buying an electric car. These automobiles cost at least $30,000 due to their batteries, which typically account for half the cost of the car. On top of that, there is also the factor of "range anxiety," or not knowing if your car will get you to your destination, not knowing if there will be a place to charge the battery once you arrive at the destination, says Ron Adner who is a professor of strategy at Dartmouth University.