David MacNeil was so grateful to University of Wisconsin-Madison’s veterinary school for saving his dog Scout’s life that he’s thanking them in the biggest way possible — with a Super Bowl ad!
According to the Wisconsin State Journal, MacNeil’s company WeatherTech paid $6 million for the 30-second commercial, which features the founder’s 7-year-old dog Scout at the UW-Madison’s School of Veterinary Medicine. The ad will reportedly air during the second quarter of Sunday’s game.
This isn’t Scout’s first time on the big screen — he was also featured in a WeatherTech ad during last year’s Super Bowl.
“Hi, I’m Scout and I’m a lucky dog,” this year’s ad begins, featuring “voiceover” from the adorable canine. “And it’s not just because I found a cool stick, or because I was in the WeatherTech commercial on the big game last year. It’s that I’m a cancer survivor, had a tumor on my heart and only a one percent chance of survival.”
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