Adios, 'Dos Equis' Guy

The famed Mexican beer company, Dos Equis has said 'adios' to 'The Most Interesting Man in the World', thereby retiring him from the brand's ad campaign to replace the pitchman with a new face.
Amsterdam-based Heineken's Dos Equis announced in a series of ads on Wednesday that the 77-year-old actor Jonathan Goldsmith who has represented the brand since the start of its 'Most Interesting Man' campaign, will no longer appear in their familiar commercials, Washington Post reported.

The Most Interesting Man in The World, Jonathan Goldsmith. Getty Images

Following the Dos Equis tradition of dramatizing commercials, this change was revealed in videos showing Goldsmith departing for a “one-way mission” to Mars.
"His only regret is not knowing what regret feels like," says the voiceover in the advertisement
http://www.firstpost.com/world/at-77-most-interesting-man-in-the-world-retires-from-dos-equis-ad-campaign-2667828.html